That’s a lot of traffic for the UK’s mobile network operators to deal with.
Clearly the traffic will ebb and flow at certain times, but this average has been approximated following the release of our latest messaging statistics, aggregated from the UK’s mobile network operators.
The average daily count of text messages was up to 265 million in 2009, while the annual haul stood just shy of the coveted 100 billion mark, at 96.8 billion.
Certain times of the year are revealed as being key for spikes in picture messaging use, but the continued surge in mass use of mobile messaging gives clear evidence that it will not be usurped by alternative messaging forms for some time yet.
Social media platforms may depend on a level of wider engagement which many people simply might not care for; whereas mobile messaging is an instant, reliable, one-to-one trigger-press.
All the relevant statistics from the report, together with reports from previous years, are held on our website http://www.text.it – a long established resource of consumer messaging figures used to inform MDA members, and interested parties.