MobileMarketing reports that the text donations for Red Nose Day topped £15M. On the 24th May 2011, the MDA is holding an event that will teach charities how to make the most of text message donations and managing the mobile landscape. Please pass this on to anyone who may benefit from attending. As with all MDA events, we have top-level speakers and lots of networking opportunities.
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Posted in Uncategorized.
By Mike Hawkes
– May 5, 2011
Using the 70xxx charity short codes, Charities can benefit from the near-instant donation from a short text message. Although used with tremendous success at the major fund raising events such as Red Nose Day, Sports Aid and Children in Need, the appeal of an instant, low value donation can be equally useful to all charitable organisations who qualify for VAT-exempt donations under HMRC rules.
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Posted in Charity, Uncategorized.
By Martin Ballard
– April 18, 2011
IQPC now offering 10% discount for this event to MDA members. More information available at:
http://mobiledataforum.com/Event.aspx?id=492860
Posted in Uncategorized.
By Mike Hawkes
– April 4, 2011
Every now and then I see a simple and elegant service – send a text to get a code; put that on your envelope for proof of payment for postage. Nice use of SMS!
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Posted in Uncategorized.
Tagged with bbc news mda.
By Mike Hawkes
– April 4, 2011
At the MDA’s recent Mobile and the 2012 Games seminar, Transport for London explained the wide-reaching benefits of its open data policy, freeing travel information for software developers to create their own applications, improving the experience of travelling around the capital.
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Posted in Chairman, Consumer Experience, Industry News, Mobile Media.
Tagged with live data, mobile applications, mobile developers, real time, transport, Transport for London, travel.
By Mark Hawkins
– December 15, 2010
MDA member txttools is hosting a one day conference at the University of Leeds next week, to highlight the enduring power of text messaging.
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Posted in Industry News, Mobile Media, eHealth.
Tagged with MDA member event, messaging, SmS, txttools.
By Mark Hawkins
– November 9, 2010
…so reports Mobile Entertainment following a new paper released by the International Telecommunications Union (ITU).
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Posted in Consumer Experience, Industry News, Mobile Media.
Tagged with global, SmS, text messages.
By Mark Hawkins
– October 26, 2010
Ofcom has released its seventh annual Communications Market report, supporting its regulatory goal to research markets and remain at the forefront of technological understanding.
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Posted in Consumer Experience, Industry News, Mobile Media.
Tagged with communications consumption, mobile consumption, Mobile Data, OFCOM.
By Mark Hawkins
– August 19, 2010
innovITS ADVANCE is offering the use of its privately connected and controlled urban driving environment for free in September. The site enjoys a comprehensive network of roads, intersections and road surfaces; along with fully controllable and private multi cell GSM and Wi-Fi networks, enabling new intelligent transport and telematics services to be given a proper road test.
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Posted in Telematics.
Tagged with Intelligent Transport, Intelligent Transport Systems, ITS, Telematics, Testing.
By Mark Hawkins
– August 13, 2010
The MDA was this week thrilled to get the chance to post a guest column over on the leading mobile news and analysis portal, MSearchGroove.
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Posted in Industry News, Mobile Media, Wholesale Group.
Tagged with Mobile Data, MSearchGroove, SMS messaging.
By Mark Hawkins
– July 30, 2010
